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SADD SELECTS MIDDLETOWN STUDENT FOR STUDENT OF THE YEAR

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KEYS FOR LIFE

The Keys for Life campaign is a new, positive way to promote a sober lifestyle.  The custom made keys with the Pennsylvania SADD logo will serve as a reminder to “choose sobriety” every time you leave your house, start your car or use your keys.  This program is unique to the Commonwealth of Pennsylvania and is not being utilized by any other SADD organizations throughout the country.

SADD is the most highly recognized name of all youth groups working to promote a safe and healthy lifestyle for youth. Be part of this campaign and get the name AND message of SADD out into the community. Almost everyone uses keys daily and this positive reminder will be seen again and again.

SADD Chapters can purchase the key blanks to distribute to members, who can then take the key to a hardware store and have the keys cut, or the Association can come to your school, or attend an event, and cut the keys on site.

The key blanks come in different styles to cover most key types used today.

The Keys for Life campaign is a low cost, easy project for any SADD Chapter to participate in. Students, faculty and community members can purchase the keys personally which would result in a no cost program for the chapter.

SOBER BOWL

What is Sober Bowl?

Sober Bowl is a 21 week anti-drug and alcohol campaign that targets students of Junior and Senior High school age at the beginning of the school year and building to a crescendo around the time of the Super Bowl. By harnessing the momentum of the Super Bowl, Sober Bowl extols a message that “it’s cool to be sober.”

What does Sober Bowl consist of?

Sober Bowl consists of a unique three part ticket to the Sober Bowl that enables students to compete for prizes by completing the pledge to stay sober on the back of each ticket. Part of the ticket stub is retained by the student for the length of the campaign as proof of competition and must be shown before any prizes can be awarded. The two remaining portions are used by participating school districts for weekly drawings and the PA DUI Association for grand prize drawings at the end of the campaign. To reinforce the message of Sober Bowl, we provide high impact graphic images in the form of banners and posters to be displayed in heavy traffic areas of the competing schools.  Colorful hats and long sleeved T-shirts to be worn and used as fundraising tools are provided for school groups and Booster Clubs. In addition, a program of suggested activities and fund raising vehicles is provided, along with public service announcements to be used at school events. Each competing school will receive a start-up kit that includes the following:

            1 banner

            1 Floor Decal

            10 posters

            5 caps

            30 T-shirts (15 Long sleeved and 15 Short sleeved)

            1000 Sober Bowl Tickets

            Activity Guide

            Public Service Announcements

Why is Sober Bowl needed?

Despite progress in reducing alcohol-impaired automobile crashes, the underage drinking and drug use problem will not be resolved until changes are made in children’s attitudes toward drug and alcohol use. These attitudes are influenced daily by adult oriented advertising and media. By associating the Sober Bowl message with activities reflecting values already important to children we employ the same advertising technique to achieve the positive result of an anti-consumption norm. Sports are named among teen’s favorite activities. Sober Bowl’s message of positive reinforcement tied to these events strengthens the child’s natural values and establishes a foundation of behavior that will be more resistant to outside influences and change.

Why is Sober Bowl effective?

Numerous studies have reported that repetition is the key to any effective prevention program. The Sober Bowl kit will deliver, at the very least 1240 exposures per student.  In a school building of 1000 students, that translates into a minimum of 1,240,000 impacts over the course of the campaign. With the additional exposures of the Sober Bowl clothing worn by the students, it is clear that Sober Bowl acts as an effective countermeasure to the incidental exposure of our children to adult oriented alcohol advertising each day. The incentive of prizes for competing motivates student involvement while reinforcing the idea that staying sober has rewards. The colorful and fashionable quality of the shirts and hats make participating fun and worthwhile.

How to compete in Sober Bowl

1.         All students must receive a ticket to the Sober Bowl

2.         All students must have an opportunity to participate in the Sober Bowl

3.         School Districts must display Sober Bowl materials

4.         Anti-underage drinking/DUI Public Service Announcements must be made

            during varsity athletic events

5.         District Coordinators/Counselor should distribute Sober Bowl materials to             community centers, teen hangouts, and participating organizations and      

            businesses

SAFETY BUG PROGRAM

The Safety Bug has limited space available for the Spring of 2008 and we are currently taking bookings. Make sure to get your date and reserve it as soon as possible. Call 717-238-4354 during the hours of 8:30 a.m. to 4:00 p.m.

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